Founder and CEO of Aurigozoom, Swathi Arulguppe Nagendra believes in the saying, " Go big or go home." Growing up in India, Swathi was always the go-getter girl. As her mother recalls,“ She was a girl and trendsetter in the family. Her goals were clear, she always wanted to make this world a better place.” She started her selflessness movement urging women to charge ahead in their career. Swathi believes that hard work and persistency is key. She always says that the world belongs to those who are willing to get their hands dirty. Swathi is always lauded for her " superhuman " energy and her perseverance. She has also been the public face and the private force behind Aurigozoom’ s push to maintain its position in Silicon Valley. Swathi’ s startup AurigoZoom focuses on immersive experience for shoppers at the convenience of their home or work. She wants to provide the flexibility of shopping for people in their break time, at work,
|
without having to drive to the store or without having to stand in lines for billing. She says that Aurigozoom aims to provide retail shopping experience from any location by using Virtual Reality. Aurigozoom provides this experience and will make a positive impact on the quality of life of people.
Virtual reality seems to be a bit slow out of the gate, but all the technologies were in that stage in the past. When smartphones came out, people were hesitant to buy because there was no historical data to prove their functionality and usage. It’ s just over time people got used to smartphones. As soon as we knew they behaved as was advertised, however, we were very quick to surrender our chunky flip phones and hop on the touchscreen train.
Using Aurigozoom, customers get a personalized shopping experience that brings the instore experience to them no matter where they are. Items can be added to cart and customers are shown a series of
|
recommended products, creating a personal and effective shopping experience. They can also view open houses and have virtual experience of house.
The next question in everyone’ s mind is,“ How is this any different than shopping on a mobile device or a computer?” This a good question, the answer with one word is, discovery. With Aurigozoom, customers are given the opportunity to experience the products from every angle they can move, rotate, and zoom in on them however they choose. Aurigozoom will also make a mark with virtual house hunting; customers can have a virtual tour of the house without the hassle of open house visits.
|
Swathi Arulguppe Nagendra swathi @ aurigozoom. com 408.981.3105 |
COURTESY OF SWATHI KUMAR |
30 IBA Success Magazine n VOL 4, Issue 4 |