IBA SUCCESS MAGAZINE Volume 3 Issue 2 | Page 58

Let's Climb Together... Jennifer Yon Innovation = Domination What if your competitors were so far behind you that you could leave them behind in your dust? How many times have you heard about the next big thing only to see that it turned into the next medium thing? Everyone wants to dominate in their industry, but as a business coach, professional motivator and marketing expert, I’ve learned that innovation equals domination. A good idea won’t get you anywhere until you find a way to make it materialize. Havard University Business Review writer, Jamie Notter once wrote, “Innovation is change that unlocks new value.” If you want to work with the best, and become the best there is only one formula for success. Her name is innovation. In my business, innovation means staying fresh, with a treasure trove of new businesses to share, informed articles for knowledge, empowerment and collaborations of relationships that will create a network of Success! As the founder of IBA Success Magazine, my commitment is to maintain a platform that continues to bring new value to your audience. I believe, new value contributes significantly to longevity success. Find a way to bring new value to your market place and you will consistently outpace your competitors and win. Remember to balance your grind time and your growth time to make room for fresh thinking. We’ve all missed out on great opportunities because we choose to play it safe rather than taking calculated risk. The next time you are faced with what you believe is an exhausting challenge, remember that there is no problem that a little creative innovation can’t solve. You can dominate your industry and go from underdog to top dog with the power of new value innovation. Invest in yourself, do your research and stay focused on your talents! Till next time friends. Let’s Climb Together