COVER STORY
Alli MacCarroll
Alli Mac Consulting: Your Go-To for
Personal Injury Business Marketing and Strategy
E
by Kathryn McHenry
Entrepreneurial ventures unfold one
step at a time. Success is realized
through persistence; being at the right
place at the right time; and building
relationships to bridge links between
professional contacts.
When passion and purpose are leading
motivators, taking the next step may
seem challenging, but eventually the
pieces of the puzzle come together
enabling business growth and
expansion. Instinct and vision meld into
a ceaseless journey — simultaneously
full of excitement and risks around each
turn.
Alli’s journey began as a legal liaison for
a prominent back surgeon in Brevard
County, Florida where she immersed
herself in legal study in the area of
Personal Injury Protection law. By
delving into the PIP laws, Alli became
admittedly self-taught by being blessed
with people in her life who gave her the
opportunities to learn along the way by
building a growing knowledge through
hands-on training.
Her legal profession continued as a
paralegal in the Downtown Orlando
area. Alli absolutely loved what she
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VOL 4, Issue 2
This story is all-too-familiar to Alli
MacCarroll, owner of Alli Mac Consulting
— a Personal Injury Protection marketing
consultant. Mother of two, Alli’s driving
force has been her children, serving
as her “why”. Her eagerness to learn is
matched by a desire to emulate for her
children and their friends a strong work
ethic — living by example in building
sustainable foundations of longevity.