IBA SUCCESS MAGAZINE Issue 2 Vol 4 | Page 31

did, until there came a point where she had in her estimation hit the ceiling in her career. After expressing a steadfast interest in branching out, Alli utilized her industry-wide connections within a short time to make a career change. This transition led her to become the Director of Business Development for an orthopedic practice before venturing out on her own as a freelance consultant. The result: Alli Mac Consulting. Using her experience and expanding career skills, Alli began building her own B2B consulting and marketing firm — with a key focus on assisting businesses in growth. Alli Mac Consulting helps companies succeed and stand out from the rest by adding value to their brand. With marketing plans tailored to each specific client based on evaluations and meetings, connections are further built through regular events and face- to-face mixers several times a year. Alli’s expertise continues to bridge gaps in personal injury and healthcare industries, while spear-heading efforts in strategy and reorganization through solid business plans tailored to each specific client’s own needs. Alli’s growing expertise in the field has positioned her on a trek of becoming the go-to for Personal Injury Marketing. With strong ties in the PIP field, her expertise continues to expand by laying the foundation to assist in the business development for other business owners and entrepreneurs. Alli Mac Consulting has emerged as the place to go for facilitation of bridging connections, clients and contacts. Q & A How do you relax? Spending time with my husband and kids. And of course having a spa day, How do you celebrate success? What is success to you? To me, success means creating a business that empowers customers, employees, and community in equal measure. What are you most thankful for? The opportunity to become a business owner and create a legacy for my family. If you wrote a book this year, what would be the title and why? Keep Learning to Keep Living. The reason why this comes to mind is, as I often say, knowledge is power.