IBA SUCCESS MAGAZINE Issue 2 Vol 4 | Page 37

how to create a brand and market my business and I wanted to help other entrepreneurs and business owners build a fantastic brand, but the question was: How do I do that? I dabbled with creating websites, but everything I tried led me back to my passion — photography. So I searched the Internet for a way I could combine my knowledge of brand marketing and photography together. And I found Personal Branding Photography. I knew this would complete the triangle of my business model, adding personal branding photography to my brand. It would allow me to aid business owners and entrepreneurs in creating remarkable images for themselves or of their business so the world could see. Taking those plain old headshots to the next level by creating images that tell your brand’s story!   For this ten-year milestone, I decided to change my business name from Ashira Photography to celebrate a new brand, new me, and all that I have learned in these years. I decided to create a clean, modern new look that not only fit my business model, but also who I have become as a woman. Emage Studio (Personal Branding & High School Seniors) and Emage Boudoir (Intimate and Beauty Photography) was re-born, but it was not just a new name for my company. I have truly learned more about myself in these last few years: I love coffee, hazelnut coffee with hazelnut creamer to be exact, I could dance the day and night away, laughter warms my soul, and I can’t leave out my love for food. I owe all of my success to my parents who have pushed me to always strive for more; my kids wh o challenge me to be the best parent I can be and show them they can be successful in life; and God for giving me hope that no matter what physically comes before me, I can overcome it. Q & A What defines you? What defines me is living a full and healthy happy life filled with love, laughter and success. I believe in loving myself, my family and seeing the beauty that exists in all of us. What is success to you? Success dares to endure any obstacle in the pursuit of the very best of yourself and what you dream and hope to accomplish in this life.  What are you most thankful for? I’m most thankful for family and friends who consistently encourage and inspire me... especially my mom and dad who always push me to be the best me I can be. If you wrote a book this year, what would be the title and why? My book would be titled, The Beautiful Journey. Life, no matter how difficult and challenging, is a Beautiful Journey. How do you relax? II relax by sitting on my patio taking in God’s sky and drinking hazelnut coffee with hazelnut creamer and honey!!! What joy. I also loosen up by turning on some music and dancing with my kids.  How do you celebrate success? I absolutely LOVE what I do! By immersing myself in my “work,” I’ve discovered my purpose; and the joy of helping others connect with the blessing of their beauty is how I celebrate my success. I love seeing their reaction to my work, knowing I have captured that moment they can cherish for a lifetime.  Words of wisdom to another woman… Never stop dreaming… Never stop trying… Always move forward… If you can imagine it’s possible, you can succeed!!! “If you can imagine it’s possible, you can succeed!” VOL 4, Issue 2 — Kalysa Wilson n IBASuccessMagazine.com 35